THE GUEST LIST DILEMMA
When you start the quest for your next capital raise, creating a viable list of prospects is one of the first things to do before hitting the road. This post will provide you with some basic advice on how to get this going. Although most points will sound familiar to experienced entrepreneurs, we liked to present this bundled outline since we still see a lot of suboptimal approaches passing by such as
- Limiting your reach-out to the 2-5 VCs you’ve know personally for years
- Sending your investor deck to a mass query of 150+ unselected VCs
- Exclusively chasing Tier-1 VCs whose names pop up in every top list on Google
We hope the tips below will help you in making a selection who among the VC field might be a good fit for your company, now and in the future. The main objective to keep in mind here is to create a list that is a) lengthy and targeted enough to maximize a positive funding outcome and b) is concise enough for an entrepreneur to follow-up on and to start building quality relationships on over time.